Using this data, issuers can identify and prevent fraudulent card transactions quickly and accurately, without adding unnecessary friction to the payment process that often leads to abandoned purchases. The data includes information about the transaction, payment method and device. Payment card issuers and merchants use EMV 3DS to seamlessly authenticate consumers and safeguard against card-not-present (CNP) fraud.ĮMV 3DS enables the exchange of data, or messages, between the merchant and the issuer to authenticate the consumer and approve the transaction. Fighting payment fraud and checkout friction is key to businesses delivering a safe and convenient digital shopping experience for their customers.
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